Toby Kheng
Co-founder, Freeformers
Toby blends customer experience with HR. Helping companies design strategies, build tech, and develop teams to create more engaging and productive workplaces.
ELEVATE YOUR
HR BUSINESS
Welcome to The Business Club.
Where HR Founders go to grow their business with expert coaching and a supportive online community.
Personalised Support
Personalised Support
Identify Ideal Clients
Identify Ideal Clients
3x Weekly Calls
3x Weekly Calls
Grow your confidence,
get actionable advice.
As a Business Club Member, you’ll have access to a close-knit community of experts and peers who share their knowledge and experiences to accelerate your growth.
Access the tools, knowledge, and community you need to accelerate your HR business.
Drive Growth
Identify and attract your ideal clients effectively.
Overcome Challenges
Ask questions and receive practical advice.
Expert Advice
Tailored to you, to advance your business.
3x Coaching Calls a Week
Join one of our weekly group sessions and get unstuck.
Online Community
Share wins, stay accountable, or get help inside our private online community.
Resource Library
Access proposals, contracts, emails, case studies and more.
A Faculty of Experts
Connect with industry leaders for branding and growth strategies.
EACH MONTH YOU'LL REFINE AND IMPROVE DIFFERENT ASPECTS OF YOUR HR BUSINESS.
What members are saying
Jennie, Freedom HR & Coaching
“I was really struggling for clients and Business Club has helped me change this.”
Victoria, Inclusion 365
“What I love most about being a member of the Business Club is the community and support you get from growing your business to knowing you’re not alone as a business owner. It’s like having a community in your pocket.”
Linda, People Alchemy Consulting
“The expert guidance and the supportive community have equipped me with the tools and resources I needed.”
Juli, Optipeople Resources
“Business Club has been invaluable in helping me think strategically to grow my company.”
Meet Your Faculty
Emilie Forrest
Co-founder, Freeformers
Emilie leverages diverse HR and data consultancy experience to simplify processes, enhance decision-making, and create inclusive, employee-centred experiences.
Zoë Walters
Co-Founder & CEO, Empowrd AI
Zoë has 25+ years in HR as a Generalist & Business Partner. She has delivered large-scale digital projects. Now she is focused on supporting HR professionals to leverage and integrate AI into business.
Samantha O’Neill
HR Executive & Founder, Forge Point
Sam and her team deliver tailored HR solutions, leveraging 30+ years of experience and bringing six-figure business expertise to our Club and Mastermind members. When she’s not helping Club and Mastermind members, she is running a successful business - and travels to the major Pitch Club events with Sam E.
Aman Singh
Co-Founder & CMO, Empowrd AI
Aman is a marketer, GTM expert, Harvard qualified and operator who has spent his career building demand systems, AI pipelines, and growth infrastructure for service businesses.
Monyca Brown
Founder & CEO, BackPocket Enterprises
Monyca is the Founder & CEO of BackPocket Enterprises, LLC and a 25+ year HR pro who lives to bring people together. As your Community Manager, she's here to keep the Business Club warm, welcoming, and connected, and to make sure every Clubber feels supported.
Grow your business.
Find dream clients.
Stay for the community.
Land dream clients
Bring home more of the clients you’ve always dreamed of by running targeted experiments to generate leads.
Make more, work less
Bring home more money and spend time doing what you love, while working fewer hours per week.
Feel more confident
Approach everything from sales calls to showing your work with a sense of unwavering self-confidence.
Take back your time
Control your calendar and spend more time doing what you love by managing pricing, projects and clients better.
Find stability
Get off the revenue roller coaster by consistently attracting clients and profiting more from each project.
Business Club Elite
For Ambitious HR Professionals Ready to Level Up
Business Club Elite gives you everything in the core membership plus exclusive access to Pitch Clubs, monthly 1-on-1 sessions with business experts, premium content, and a VIP community. Get priority support, sharpen your pitch, and fast-track your growth with tailored guidance designed for serious business builders.
FAQ
Make sure that The Business
Club is right for you.
Don’t just take our word for it
“The MindAbility Business Club has been a game-changer in my journey. I knew I had found not just a community but a space where people truly support one another. Sam has a unique way of setting the tone... creating an environment that fosters genuine connection, collaboration, and growth. The numerous meaningful connections I’ve made have been invaluable, not only in building my business but in deepening my commitment to the work I do. If you’re looking for a community that’s more than just networking, but a place where you can really grow your business and thrive, the MindAbility Business Club is where you want to be.”
— Marnie, Vibe People Studio
“The Business Club is an important part of my week. It has an environment where everyone feels valued and you receive practical ideas that you can actually try. The main difference between this approach and other communities I have been part of is that you are allowed to be yourself. You are allowed to do things your way. There is guidance and support that I choose to follow rather than feeling I have to follow, that makes a real difference for me. If you're looking for a business coach who combines strategic brilliance with a genuine commitment to your success, I highly recommend the Business Club. The impact on my business has been incredible, and I’m confident it can help you achieve success in your business, as it has with mine.”
— Jennie, Freedom HR & Coaching
“Joining the Business Club has been one of the best decisions I've made since launching my business. The expertise and personalised approach have been invaluable in helping me think like a business owner and strategically grow my company. The community is full of like-minded, supportive people, and I've learned so much. I look forward to every session.”
— Juli, Optipeople Resources
“As a new solopreneur in the HR consulting and fractional services field, navigating the complexities of starting and growing a business was overwhelming. Joining the Business Club has been a game-changer. Expert guidance and the supportive community have equipped me with the tools and resources I needed to establish a solid foundation. The club's focus on accountability and peer support has been invaluable, especially for someone working solo. Sam's authentic leadership and empathetic approach create a welcoming and encouraging environment where we can freely share our challenges and celebrate our successes.”
— Linda, People Alchemy Consulting
Ready to join the Business Club?
Build a sustainable business doing
what you love.
